A new identity system was designed for CHM (Computer History Museum). Located in the heart of Silicon Valley, the Museum integrates research, events, and an unparalleled collection of computing artifacts and oral histories to chronicle the impact of technology. The system is anchored by a wordmark that signals a shift to use the acronym more prominently, and a fluid interpretation of the core memory grid. The grid is a key development in the history of computing and an integral part of the Museum's history. Read more about the process on the CHM Blog.
Revolutionaries on KQED
In partnership with KQED, CHM held a series of events at the Museum that were later broadcast by the network. A set of animated assets were designed to serve as introductions and signoffs for the content.
CHM Live
The Museum regularly hosts events with renowned speakers from all over the tech world to discuss and highlight important issues, and fulfill the organization’s goal to “Decode Technology.” To support these events, graphics and motion graphics are produced. These short-term campaigns are built on the same brand identity—all use the parent brand’s typeface—but also serve as an opportunity to give the overall system more flexibility.
Chatbots Decoded
A new immersive exhibit was installed at the Museum, helping visitors explore the hopes and fears surrounding this new technology. A look and feel for the exhibit was designed—leveraging the brand’s overall visual language and in keeping with previous exhibitions. The project included the design of all graphic panels and promotional materials.
Make Software, Change the World
Make Software, Change the World is a 6,000 square-foot exhibition that explores how the lives of people have been transformed by software. The visual language was built around the existing typographic tools within the brand, and integrated animations and compositions—themselves dictated by code in software—to allude to the subject matter.
Revolution
Revolution is an ambitious 25,000 square-foot exhibition launched in 2010 that completely reconfigured how the Museum's collection was displayed. It constituted a significant shift in how the institution presented itself to both new and established audiences. The materials developed were rooted in the notion of a visual timeline.
Core Magazine
Core is a yearly publication that is distributed to members and supporters of the Museum. Every year since 2008, we have been asked to design the magazine, aiming to strike a balance between the authoritative tone that the content carries with the need to keep the visuals aligned with a contemporary, forward-looking point of view.
Shustek Center
Located away from the primary exhibition space, the Shustek Center gives the Museum a place focused on scholarly research and software preservation. The site was named after Len Shustek, the founding chairman emeritus of the board of trustees of CHM.
Scope
brand development
identity system
print
motion
collateral
strategy
exhibit
Additional Credits
Typefaces: DIN Engschrift, FF DIN, Sabon
Motion (Identity): Mike Castro
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