The San Francisco charcuterie Fatted Calf wanted a brand that reflected their old-world methods and progressive values. It needed to be easily extended onto packaged products in house and had to evoke their handcrafted methods. Stickers, twine and butcher paper became the foundation for a packaging system that was evocative of these values and methods.
Scope
identity
signage
print
Additional Credits
Typeface: Futura
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