At the Haas School of Business in UC Berkeley, every year the MBA students hold a retreat to bond and envision future trends. This though experiment allows them to develop business plans that would help companies thrive under those conditions. For the 2018 event—which imagined the world a decade later—a series of animations were projected in the space to set the stage and give the gathering a sense of what the future might feel like.
In prior iterations of the event, an identity and visual system were established for the facilitation tools used at the retreat, as well as individual illustrations that helped envision and discuss each of the hypothetical scenarios.
Scope
campaign design
illustration
Additional Credits
Typefaces: Knockout, Akkurat
Animations: Steve Schmitt
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