The Minnesota Street Project is an arts organization in San Francisco that encompasses multiple buildings within the city’s Dogpatch District. Building on the existing identity, a visual language and signage system was designed to integrate all buildings on the campus, clearly communicating their interrelated nature. 

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Scope
visual language
signage

Additional Credits
Typefaces: Maison Neue & Maison Neue Mono
Signage production & installation: Dynamite

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Typeface:
Söhne, by Klim Foundry